Not even five years ago, when you googled the word beauty, it was not until the fourth or so page that images of Black women began to appear. Today, when googling images of beauty, it is now speckled with images of Black women of all shades, different types of hair, but still limited in the range of body size, and disability. More than ever, we are calling out colorism for what it is. Many of these conversations have come to the Twitter floor. From Black-ish creator, Kenya Barris casting a majority of lighter-complexioned people in all of his shows to conversations about Blackfishing and being a non-Black "yellow bone."
Colorism, according to Merriam-Webster dictionary is prejudice or discrimination especially within a racial or ethnic group favoring people with lighter skin over those with darker skin. Colorism can display itself in who represents us in the media, in marketing, and in the types of jobs and housing a person can get. Darker-skinned Black women and girls have always been the subject of hypersexualization, increased rates of violence, and often used as "background" players despite large contributions. So, it is very interesting to watch people like Kim K become a huge figure for having "Black features", tanning her skin even when those same features are constantly changing and ours are talked down on, criticized, and even ridiculed. Past that, she and her family never give credit to the Black folks they steal from.
Yes, it is that deeply entrenched into our practices as a society, that our complexion can determine the way that we are treated. The history is deep. Here in the States, many Black folks can trace this practice back to the plantation, where lighter-skinned folks were deemed "house niggas" and seen as softer, while darker-skinned folks were deemed "field niggas" and were told they could tolerate more pain. It can be traced to the time where social elites performed the brown paper bag test, to determine what privileges would be extended to you, read more about the test here.